David Gaunlett
David Gauntlett (born 15 March 1971) is a British sociologist and media theorist. His main focus is on the everyday sharing throughout social media and any digital media.
Media 2.0
This is a theory all about how much digital technology has developed and changed overtime and all the upgrades we now have in comparison to time before. It's all about how much can be created by people themselves acting as their own producer. Most social media and many of websites, rather than just being able to view the posts the audience(viewers) can also now interact with that specific media whether that be through sharing the posts for others to see or commenting/liking it. The image to the side is a snapshot of face book that is available to all of the users on their profiles news feed allowing them to use others.
Below the video are several options that you can do with the video, share it to show others, add it to a list so its easier to find and access and either like or dislike the video. so the owner knows what you think.about it.
This shows how much likes this page has through Facebook, so it has been linked up and as a shortcut people only have to click the icon rather than accessing the page.
This shows all comments enabling the audience to either make their own or interact with other previous ones if they want to.
This is a comment that has been left on this video and as you can see, the audience are able to Like or directly reply to that comment.
Another popular site that does this is YouTube. YouTube is known for storing millions of videos, parody's, tutorials and all types of media that are easy to access to anyone who wishes to find something, all they have to do is search up and click on the video. Then once they have engaged with the video YouTube will then automatically count up how many there has been and put it into 'views' for everyone to see how many times the video has been played as well as having a comments box beneath for the audience to respond to it and write down any opinions they may have.