This shows the audience when the album is going to be officially released so that they know when they can go buy it.
The physical appearance of the cover is a close up of Ed Sheeran which takes the majority of the advert. This could resemble dominant traits in his personality and music
This states some of his most successful and popular singles that will feature on this album.
As a magazine advert the design has been kept quite simple with only relevant text added in a basic font in comparison to some other artists who overload there adverts . This can show how successful he already is without needing bold or large quantities of text to get himself noticed in the public eye.
Orange is an usual colour for artists to use especially to the full extent this artists has. This says something about Ed himself that he has his own style and isn't afraid to be different.
The image of Ed can see him facing forward as if he was staring at the audience which adds a more personal touch which could link with the songs
The chosen colour can be linked with Ed himself through his appearance and maybe him as a person.
Ed sheeran's official website, showing where they can buy the album.